We believe it is our mission to build a more authentic world through clothing, conversation, and community. Therefore, on the surface, we are a lifestyle streetwear label designed to empower people to be their true selves unapologetically. 

Thehidden can mean many different things to many different people which is why most of what we put out is left to interpretation. But I think it needs to be said, while clothing is really cool and making new pieces for you is cool, it’s not just about clothing. As stated before, our mission is to build a more authentic world through empowerment and storytelling. Below you will find the phases at which to make that vision a reality:

Phase one: Brand Recognition 

This entire thing started with one story, which was my own. And how I battled accepting my rare skin condition in order to build up my own self confidence to be who I am today. However, I want to expand beyond that. I want to hear your story and share that too. I want thehidden to mean something to you. 

Phase two: Brand Interaction

From knowing about what we do and who we are, it will then be time to interact with you beyond just clothing. Whether it’d be live events, pop up tours, or just cool meetups, we want to meet you and just talk. Should be cool :)

Phase three: Brand Community construction 

After getting to know you, we want you to get to know each other. But more on that later…