In the spring of 2018, 10 hoodies were produced with the mission of empowering 10 people to be who they are unapologetically. Soon after, more hoodies were produced under the same mission. Two years, and 100s of hoodies later, the mission has since evolved into thehidden company. Our mission today, is to use the power of storytelling in order to build a world where you never have to hide you.
We want to be the brand that empowers, inspires, and educates you.
We understand how incredibly vague that may come off. However, we look to empower individuals, who feel voiceless, under represented, discriminated against, and forgotten, to be themselves unapologetically. It is through doing so, which will help to create a world that is more understanding of people who we once judged.
We believe this can be done through storytelling. That’s why we call our selves a storytelling company.
Over the next 5 years, we will be following a phased plan in order to achieve our goal of empowering over 50,000 hidden voices (ambitious I know).
That is the vision for the company: building a community where stories can be shared to empower others and create understanding among each other.
The vision for accomplishing this goal is broken down as follows:
Phase one: Product.
Every brand starts somewhere. We just happened to start selling hoodies and t shirts. The idea behind this was to introduce friends, family, and supporters to the mission. Now, it's our goal to introduce you to the vision and how you can be a part of it. In other words, product (in terms of merchandise) allows you to physically buy into the vision.
We have made this possible through the launching our web store where you can shop monthly merchandise releases from our exclusive private label: thehidden.
Phase two: Original content
We are a storytelling company...which means we probably have to start telling stories sooner or later. So why not right now? The idea of telling stories is to achieve our ultimate mission of creating a more understanding world. Therefore, in order to get to that point, we have to start producing content. More importantly we must create content you can read, watch, and listen to.
To make sure we accomplish this phase, we will launch thehiddenproject: our content development arm of the brand. Our goal is to not only create relatable content, but content that is both educational and empowering as well.