On a mission to eradicate the mental health stigma.
Phase one: Radical storytelling and merchandising
We hide what we don't love about ourselves. As a result we don't talk about it. We stay silent about our biggest insecurities. Therefore, in order to drive social change, we must start to openly talk about the things we don't like about ourselves. Through the launching of thehidden project, our social impact arm, and thehidden Apparel, our clothing label, we will look to drive conversation around one of the biggest things we never talk about: mental health.
Phase two: Storytelling experiences
Digital content can spread a message, however in-person experiences can lead to lasting connections and life changing vulnerability. Therefore, in the next two years, thehidden company will begin hosting live workshops in order to mobilize and activate our community with the hope of helping others feel less alone.
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