Our Story

From a dorm room to a TED stage, the mission has been the same.

Our Mission

Although we started in a dorm room, our mission is and always has been much, much bigger. Our mission is to use the power of storytelling through merchandise, media, and experiences to unapologetically break the mental health stigma.

thePromise

Make your purchase have purpose

We believe in the idea of putting your money where your mouth is. So, if we are trying to end the stigma, why not invest in that mission further? That is why 10% of your purchase goes towards mental health research via the National Alliance on Mental Illness.

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