Our Story

thehidden is...

In short, thehidden is a clothing label that is designed to empower those who feel like outsiders.

But our story starts in a 6th grade classroom where a young boy by the name of "Wes" sat in the back of class trying his best to hide his newly diagnosed skin condition from the bullies and the prettiest girl in class.

After 8 years of hiding, it became clear how much this had destroyed his self confidence. After therapy, friends, and family not being a working solution, he wanted to create his own.

That is when we were founded: the solution to inspire kids to never feel the same way he did.